Daniel S. Shaffer, President




Shaffer Asset Management is a Registered Investment Advisory firm dedicated to individuals, small businesses and non-profit organizations. We aim to develop a low volatility portfolio within your fully transparent, separately managed account. Our Absolute Investment Strategies program is designed for "ABSOLUTE RETURN" which we believe should give you the opportunity to make money regardless of equity and/or bond market fluctuations.

ABSOLUTE RETURN: An outright return achieved irrespective of overall market direction. Whereas traditional investments typically measure their success in terms of whether they track or outperform a key market benchmark or index (relative returns), alternative investment strategies aim to achieve outright positive returns irrespective of whether asset prices or key market indices rise or fall (i.e. absolute returns rather than relative returns). 

As an alternative to traditional long only equity and bond portfolios, we invest your portfolio within five asset classes:

  • Cash
  • Stocks
  • Bonds
  • Commodities
  • Currencies

Investing your portfolio in these five asset classes is achieved by using individual stocks and exchange traded funds ("ETFs/ETNs") using our proprietary methodologies.

Our investment methodologies are based on our proprietary hedge fund models and institutional strategies. Through extensive research and technical analysis, we invest in individual stocks, using our disciplined 10 point checklist; and ETFs/ETNs that are part of the global macro investment environment. Along with individual stocks, ETFs/ETNs, as part of your diversified portfolio, can give us the ability to follow trends and position long or short in global stock market indexes, stock market sectors, metals, interest rates, currencies, energies, grains and other food and raw material commodity sectors depending on market conditions.

Why We Are Different:

Our diversification is aimed to reduce your risk by investing in many different types of individual stocks and asset classes using strategies which were previously reserved for high net worth investors.

Our firm is completely independent, therefore our loyalty belongs exclusively to you - not to a parent company. We receive no commissions or incentives from any securities that we invest in within your separately managed account which helps ensure that you receive objective investment management. We do not receive "Soft Dollars" or rebates from any trades made in your separately managed account.

As our client, you have online, round the clock access to your separately managed account through our custodian's website, Interactive Brokers LLC, where you can monitor your account activity and performance in real-time.

Shaffer Asset Management uses a secure and transparent custodian to ensure your accounts are safe. Your brokerage accounts are in your name held at Interactive Brokers LLC. You do not send any money directly to Shaffer Asset Management, Inc., you only give us the authority to make trades within your separately managed account on your behalf at Interactive Brokers LLC.

We are professionals with an active "hands on" approach to the investment management process with over three decades of portfolio management experience. We are dedicated to providing sound guidance, expertise and customer care that you should expect from your adviser.


Profiting in Economic Storms:

Daniel S. Shaffer, is the author of "Profiting In Economic Storms: A Historic Guide to Surviving Depression, Deflation, Hyperflation and Market Bubbles" published in 2010 by John Wiley & Sons, Inc.

Many of Dan's thoughts and experiences are captured in this book where he discusses his investment philosophy. He also introduces investment and trading techniques that have been used by traders and investors that he learned from his days trading on Wall Street. 

Shaffer Market Report:

In our weekly Shaffer Market Report, you can receive Dan's technical analysis of major markets which include stock market averages, currencies, metals and energy markets. Dan also includes his comments and opinions of current market and economic conditions. Please visit the Shaffer Market Report subscription page for more information.

Commentator and Speaker:

Dan is a frequent guest commentator on national business television shows, radio shows and quoted in major business publications. Also, he is an invited guest lecturer, panel member and keynote speaker for many private and public events. see Speaking Engagements

Contact us:

If you would like more information about our investment methodology or would like to discuss having us manage your individual account, please call us at (800) 430-0234 or e-mail us at dans@shafferasset.com. We look forward to hearing from you.